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Revealed: Spy Tools - I

By admin | October 4, 2007| Popularity: 66% | 507 Views

13 - Covert Intelligence & Market Surveillance
20 February 2007
03:15

“Know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy, but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and yourself, you are certain in every battle to be in peril…” — Sun Tzu

What If You Could Get A List Of Your Competitors Keywords

What if you could get a list of every word your competitor has been bidding on? How much would that be worth to you?

Reconnaissance Missions

1. Become an Affiliate and start marketing THEIR product - this gives you (see X’s comments below)

SPY ON CJ

There are other programs on the market that do
this and more - though the price here is
reasonable.

Check out Dr. Wilson’s paid report - excellent -
on the subject of “Bid Management Software”.

http://www.wilsonweb.com/ebooks/bidmanage.htm

Pasted from <http://adwordsblackbook.com/redroom/viewtopic.php?t=140>

A - How to investigate CJ affiliates?

 

Here’s a CJ “legacy” link:

 

http://www.anrdoezrs.net/click-867530-1056072

 

In this link, the first number is the PID - publisher ID # - 867530

 

The second number is the AID - which corresponds to the ad.

 

If you want to find what an affiliate is promoting, you can
try the first number - or the second number might turn up
anyone promoting using that ad.

 

SEO Elite offers some tools that can also help you
with ferreting out info - and there is/was a program I
used a lot called Affiliate Finder Pro. Unfortunately, that
program hasn’t been updated in years and it no longer
works for me - though I have hired out some research
work and the tool does work for my help.

 

I used to use that tool to find affliates promoting the
competition - and STEAL THEM AWAY!

 

I hope this helps you -

 

X

Pasted from <http://adwordsblackbook.com/redroom/viewtopic.php?t=134>

B - COMPETITION DOMINATOR

I just pulled up a competitors keyword list, and also I like that I can see what the average position # for each ad when they are split testing…

Here’s what I do - In the Market analysis side - make a group, update the group, sort by traffic, click on the highest one and click the PPC tab - tons of keywords with number of ads running in Google Yahoo and MSN. Click on a keyword and see the actual ads.

By filtering with a clickbank merchant name I can see just the ones pushing that product, interesting to compare that top traffic guys keywords with the lowest traffic guys.

C - ANOTHER OPTION

try www.adgooroo.com

D - OR USE GOOGLE TOOLS

One thing you can do with Google Adwords is to put in a URL and it will find keywords - goto Tools\Conversion Tracking (or Keyword Tool) and then click on the Site-Related Keywords tab

E - OTHER OPTION - SPY ON THEIR DOMAIN STATS

One very good way you can do it is to find where the competitor has their stats (e.g. awstats) - can try strings like www.domain.com/stats - this way you can find the exact terms which are driving traffic to the page..

F - USE MSN TOOLS

QUOTE FROM ADWORDS BOOK

Here is some info from How to Win the Adwords Game that some may find useful:

Quote:

Let’s see if we can identify the smart and the stupid for your keyword.
Run a search for “widgets” and note all ads that you see.

This is your competition.
Now try “free widgets” and note which ads have disappeared.
This is the semi-serious part of your competition. They are most likely using broad matching with negative keywords and have enough common sense to block the word “free.” You need to watch out for those guys, study their sites, and note their positions over time; they can copy your ideas from you.
For the next step, do a search for “widgets sdfsdklf” (any set of random characters after your keyword).
Those who are still here are either a division of some huge company with millions to spend or some small company that will soon no longer be there. In any case, don’t pay too much attention to them.
Those who did disappear are the pros. They are the ones you’ll have to battle with.
They are the ones you should copy ideas from.
Note the disappeared ads and try to find them in other searches like “buy widgets”, “widgets sales”, etc.
If you find an ad of a pro for another (more specific) keyword, don’t delay and start testing it.
Most likely, it has already been tested and it works.

Pasted from <http://adwordsblackbook.com/redroom/viewtopic.php?t=51&postdays=0&postorder=asc&start=15>

F - TIP - SpyFu.com — GoogSPY
17 November 2006
05:12
Very useful analysis tool at www.spyfu.com created by GoogSpy

We’ve had a decent number of calls from people convinced that we are hacking into their Adwords account to get our data. Understandably, these people seem genuinely irritated. They tell us that they have changed their password, and ask where we got it in the first place. The smoking gun (they believe) is the budget numbers. You can imagine that this is kind of a backhanded compliment for us because our data is clearly pretty accurate in their case.

Just in case it is unclear, we are not hacking into anyone’s account to get our data. Furthermore, we apologize if our data is freakishly accurate in your case, and of course we apologize if it isn’t.

Thanks,

Michael J. Roberts
President, Velocityscape, LLC

Pasted from <http://spyfu.com/Forums/Default.aspx?g=posts&t=23>

ACCURACY

About 10% of our budget calculations are wildly inaccurate. The rest, we believe, are very close. The good news is that the ones that are way off are usually pretty obvious. When you look at the full list of keywords for one of the crazy-high domains, you will generally see that most of the keywords are fairly inexpensive and one or two super-expensive keywords. If you look at the details of the super-expensive keyword, the domain is in something like position 25. If you look at the avg. ad position, all the other ads are in position 6. So, what’s happening is our algorithm is working on averages instead of keyword by keyword. We are fixing that in the next release, and indeed we will continue to improve our algorithm.

So, you haven’t noticed it, but there is another type of problem in the Ad budget numbers. That is that we can vastly underestimate budgets too. That is less a problem in our algorithm and more a problem with not having enough data. A company might be advertising, but if we never see it, we can’t very well calculate their budget can we? This is particularly exaggerated with localized advertisers like car dealerships. As I have said in a previous post, we have a solution to that but we are still working on the implementation.

So, yes, there are some problems with the Ad budget data. It is something that we have to calculate, and lack of data or imperfections in the algorithms can cause it to be inaccurate. We’re basically like astronomers trying to measure the size of a star by the color and amount of light it emits. We rarely get to completely check our work. That said, if you add up all of our numbers and compare it to the numbers that google reports, it all works out. Furthermore, the companies that report their ad budgets check out as well. So, we’ll continue to improve.

Thanks,

MR

Pasted from <http://www.spyfu.com/Forums/Default.aspx?g=posts&t=6>

>>>>>>>>>>>>>>>>>>

Someone wrote on a forum “I have a
domain name and a page up, but I won’t
be launching my product for another
six months - what should I do?”

The standard answer . . . put up an
article with Adsense.

Poor little thinkers.

Here’s what I’d do - I’d start promoting
my competitor’s products using PPC and
build a list (along with a few nasty tricks
that would have me making a lot of
money and learning the ‘untold’ secrets
of their businesses).

By the time my product is ready for
launch, I’d:

- Know my market more intimately.

- I’d know what sales processes work,
and which don’t.

- I’d have built a list and established
a relationship with them.

- I’d have made some money - if I had
any clue what I was doing.

While The Adwords Black Book focused
on tactics for spanking the competition -
the Black Book DVDs focus more on
strategies for diverting THEIR customers
to become YOUR customers - while THEY
pay you to do it.

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