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Invest In Yourself

By admin | November 11, 2007| Popularity: 50% | 1061 Views

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I just read this post on Mike’s BANABU blog and liked it so much I felt I had to put it here for you to read. It’s got some good thought provoking information for the next time you are wondering why this industry works the way it does, and what you are doing mixed up in it all…

“I just had a talk with a very close friend of mine and he pointed something out to me…

You may not like this email but it’s something you need to hear from me…

I’ve failed you!

Yes, you read that correctly. I’ve failed you.

Let me explain how I’ve failed you and what that means exactly. I’ve taught you that it’s ok to just go through life being handed solutions.

And most importantly, I’ve trained you that it’s ok to not invest in yourself.

That may sound cooky at first but it will all be perfectly clear in a moment.

First, let me explain to you what a couple of things that used to be my hang up are;

1. Marketing -

What’s your first thought on what marketing is? Is it sales and stuff like that?

I guess that’s a part of it on the surface but it goes much deeper than that.

Marketing, at it’s purest form, is exposing the truth about things and more importantly, exposing area’s in your life that need some work or improvement.

It’s like a mirror for you to look at that let’s you see the truth about your life.

It could be about your body, your mind, your relationships, or even your stuff like your cars and your house.

When you see an ad that shows some new bad ass 300 year paint that protects your home from weather, you usually only notice it if your house is in need of a pant job.

When you see an ad that talks about building communication skills with kids, it usually means you could stand to improve that area of life with your kids.

When you see an ad running about a local gym selling discounted memberships, you could probably stand to be a bit more fit.

Marketing just exposes the truth about what you need to take a look at in your own life.

Sure there are some losers out there who use marketing tactics to “trick” you into thinking you’re a pile of doo doo just so you’ll buy their doo doo but that’s another issue all together.

And that’s what I thought marketing was for the longest time, deception and lies, and manipulation… until today!

I finally realize that marketing is one of the best ways to actually HELP people I’ve ever seen.

Why?

Because it gently meets us where we are at and offers a solution to improve our lives!

You NEVER have to accept that solution, but chances are even if you don’t accept that particular solution, you’ve become more aware of an area of your life that has a negative charge and eats at you either in a huge way or even a subtle way.

Which brings me to the next thing I want to explain…

2. Sales -

Eewwwwww sales! Yep sales…

Was that your initial reaction when you hear the word sales?

Well, let me tell you what sales is from an honest and genuine standpoint.

Sales is the action you take to bridge the gap from problem to solution.

Without having some action to take to get you into a forward momentum that begins to solve your problem, you just sit there and stew over how bad the paint is peeling off your house but…

You don’t have the tools, supplies, or resources to do anything about it…

The act of selling gives you the option to create energy directed at solving that problem which in turn, gives you the most powerful asset of all when it comes to creating solutions and change…

Forward momentum!

Sales would be what I mean when I say “Invest in Yourself”.

Because if you don’t invest in yourself, you will NEVER get what you want out of life.

That may mean spending money, time, energy, and resources or all of those things at the same time. Either way one thing is certain, you need to make the “purchase” to take the action!

So Marketing and Sales have become my new preferred method of personal development.

Which leads back to how I failed you…

I gave you so much without having making you make the “purchase” that it trained you in a way that conditioned you to expect that.

I’m guilty of treating you like you were weak!

I wanted to help and make a difference so damn bad that I screwed up in the way I did it.

I let you believe that the world owes you something and that someone else will bring it to you.

I’m like that nice old man who feeds the deer in his backyard every morning.

Conditioning them to expect getting the food from me and not allowing them to develop the natural survival skills they learn in the wild.

After a while they lose their ability to gather food for themselves and compete with the rest of the deer.

Not to mention they get fat and lazy because they don’t have to exert any energy to find the food so they are a much fatter target to become prey for some other animal.

You MUST invest in yourself daily in order to maximize your life.

That means improve yourself in some way each and every day by your own actions, not just by sitting around waiting for someone to figure it all out for you!

That could mean anything from physical exercise to feeding your mind, to developing new relationships etc.

Whether you do that through me or not is irrelevant to me, as long as you DO it and do it EVERY day!

You can’t go through life thinking that that nice old man will always be there for you.

Now let me get to the spark that lit this flame and made me realize that I failed you.

I got a message from A.L. in Ohio saying this:

“If you truly cared about people you
wouldn’t be charging any money to the
people who can’t afford to pay. If you
don’t want to be a hypocrite you should
give it away”.

Well A.L. from Ohio…

Thank you for making it obvious to me that I failed my subscribers into thinking that life is a giant freaking handout!

If you think for one damn second that I’m going to just give my business away your crazy!

I’m charging for it because it has massive value (FAR more than the price tag) and it’s obvious you need to take a look at yourself.

Let’s take a guess at where your life is my friend shall we?

First, let me guess. You’re at a job you HATE because you are “forced” to be there everyday.

Next I bet those rotten SOB’s actually make you PAY for benefits and don’t pay you what you’re worth!

Then on your way home you can’t believe that all of these idiots are in your way blocking you from getting to your favorite chair in front of the T.V. where you park your fat ass from the second you get home until you go to bed.

God forbid someone ask you to do anything to help out cuz this is your “relaxing time” and you’ve “earned it” from slaving away all day your miserable job you hate.

So instead of picking up a book or listening to an audio training to improve your life, you pick up a fork full of unhealthy food that sucks your energy right out of you and listen to how shitty the world is.

Then you proceed to bitch about how people are “keeping you down” and that you never can catch a break.

So to drown those miserable sorrows you go surfing online looking for some magic pill to fix all of your life’s problems without doing ANY of the work.

Then, when someone puts the best damn offer you’ve ever seen in front of you for an opportunity to actually climb from the cest pool of a life you exist in, you actually have the nerve to BITCH about it because it cost a little money?

Forget about all of the years of experience and hard work this person has put into developing this product, building the brand and even making it available to you at all.

Oh I forgot.., you expect them to do all that for you.

So you send an email calling people names giving you more ammunition to be the sorry ass victim you are.

Your relationships are demeaning, your mind is full of negative energy, you repel any normal person with your disgusting energy and you feel like everyone is here to serve you yet you wonder why you can’t seem to have great life and you resent everyone who does.

So I’m writing this to apologize to you for all of this being my fault!

Seriously, I should have made you accountable for not taking any action to change but I’ve been feeding you like the nice old man feeds the deer.

Listen up and listen good. It’s time for a nice fat dose of reality! No more mister nice guy…

People who succeed pay their dues!

I have a phenomenal marriage, as close to perfect kids as they come, stellar health, incredible friends, a successful business, more opportunity than you can shake a stick at, and I even have a bad ass little dog who can do more tricks than a circus performer!

It’s the picture perfect life but it’s also exactly what I expect and work my ever loving ass off to create and maintain.

Other people (outside lookin in) look at my life and think, “WOW! I would love to have that. A carefree life with no worries and everything just works brilliantly!”.

Uh… did you miss the part where I said I work my ever lovin ass off to create and keep it this way?

It doesn’t just happen! I invest in myself every day!

Rewards in life are only present when you create them for yourself and you can only create them for yourself if the people around you love you enough to make you gather your own food…

I have failed at being that person for you and I take full responsibility for that.

So I woke up today one person but had my world shaken up by a friend who did just that for me, had the balls and courage to tell it to me straight and make me aware of this truth and I’m going to bed tonight a different person.

Marketing and sales are the most serving process I can ever engage in to serve the people in my life (as long as it’s done with ethics and integrity which I have no worries about in my life).

I’ll only do my job and expose to you the truths as you see them and give you the option to take action and “make the purchase” to change your life. I won’t be at that fence anymore with a handful of food because I really do care about you and your life.

My apologies for failing you and my most sincere thanks to A.L. from Ohio making me wonder where I was going wrong and to my friend who dared to be real with me and expose the truth to me!”

 

pasted from: http://blog.banabu.com/?p=19

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