BlackCloakPPC.com

Sharing Age

admin — Sat, 12 Jan 2008 20:02:01 +0000

Every now and then mankind goes through a profound change, we call these the Ages of Man/Earth.

Now don’t worry I’m not going to go Rich Schefren on you and start into a 65 page sales pitch about how we’ve just entered into a new age, no offense Rich

But, as a spin off on his Attention Age Doctrine, I will try to show you that right now there is a significant shift happening in the digital space that’s well worth your time to investigate.

Perhaps in time we’ll look back on this stage of the Internet’s development as the “co-operative/ co-mpetitive Age”

Dude, what are you getting at?

On paper Socialism made perfect sense. Since you operate as part of the economy, as a cog in the wheel, if you will, then you should have a stake in the ownership of that wheel. Everyone who puts into the system should in turn be entitled to a share that allows them to take back out of it too.

Problem was that in reality, it damned well sucked to live in a world run by communism (later)

But in a sense the Internet is a new world right? A world where many of us live, at least in a sense, since we spend so much time here. And in this new world it is possible to change the rules, if we wish, you know, to make the world better.

Well if you contribute to this world (by way of a blog post, a forum thread, etc) then should or could it not be possible to take a percentage share in its ownership?

Its happening, Social networking and Web 2.0 are forcing us to rethink the rules and in this new world it is becoming possible to become an owner simply by being a contributor…

Watch this space…??? Web 3.0?

Randomness

Internet Marketing…Getting Her Knickers Out of a Knot

admin — Thu, 10 Jan 2008 16:49:41 +0000

For this post I have relied heavily a little known copywriter by the name of Michel Fortin

Anyone can see that Internet marketing is changing drastically. As markets continue to expand exponentially, Google continues it’s bid for world domination, and competition in the IM sector becomes even more fierce and dirty, many people have begun to take on a doomsday outlook.

More Internet marketers than ever are trying to break into the boss-less industry and “live the dream” so to speak, and more people than ever are failing…But is internet marketing really doomed to become a writhing stew of drowning bodies, and a forum fueled, detached exchange of virtual road rage. Are we all going to start pointing fingers and busting out the ‘angry smiley’ ?

Or are we simply going through a readjustment phase?

Michel Fortin weighs in:

“Internet marketing is correcting itself.

When the stock market tumbles, short of a full-on crash, they call it a “correction.” Sometimes it happens precipitously. Other times, it takes place over a period of time.

Likewise, I believe that Internet marketing, right now, is going through a similar correction. It may not be as precipitous as the stock market, but it’s indeed quite significant.

To explain what I mean, let me back up a bit.

If you’ve read Geoffrey Moore’s “Crossing The Chasm,” then you understand the product adoption curve. (In marketing and academic circles, they call it the “Diffusion Process.”)

In plain English, it means that new markets go through a certain adoption process that looks very much like a bell curve.

At first, new products are consumed by the innovators and early adopters (i.e., niche and early markets). They’re the type of people who buy new things the moment they come out.

Then, they are consumed by the majority (i.e., mainstream markets, at the top of the bell curve, where products get widely adopted by the majority of people).

Finally, the laggards make up the late markets. They usually wait until everyone else has tried the products, which are no longer new.

According to Moore, between the niches and the mainstream, there’s a gap. A chasm, as he calls it, especially with technology. It’s where things seem to slow down once a product has saturated the early markets.

But then, after a while, something happens.

The product, if and when it crosses the chasm, enters the mainstream (often called the “middle” or just the “majority”), and becomes widespread.

This is where the bulk of the market lies (about 68% of the market pie, according to studies). And often, it happens fast. Very fast. (For example, Moore’s follow-up book, “Inside the Tornado,” explains this in detail.)

What does this mean in terms of Internet marketing?

It means that the geeks (e.g., the risk-takers, innovators, Internet enthusiasts, and the like) are the first ones to penetrate the Internet market. They set many precedents that shape the way we do business online, whether it’s through a new method, software, business model, or teaching.

(That’s why we often call them “gurus.”)

We’ve seen this happen. Top marketers have entered the market, sold many a product, and made massive amounts of money. But now, things are starting to change. We’re hitting — if not crossing — the chasm.

One obvious piece of evidence is the recent flurry of “death of” reports. Whether they’re meant to promote something or not is a moot point…

Bottom line, these shifts represent not only a major correction affecting the world of Internet marketing, but also show the three major markets to watch out for in the coming year:

The newbie market;
The offline market;
The Asian market.

And that’s my prediction for the new year and beyond. Watch out for these markets. Enter them. Serve them. Or get out of the way.”

You can read the rest of Michael’s blog post here:

http://www.michelfortin.com/three-hot-trends-to-watch-out-for/#more-465

Power Profit Plans

Little in Life is Truly Free…

admin — Sun, 23 Dec 2007 14:47:48 +0000

Dave Collins shares some food for thought in this piece that really makes you think about how we pay for things that are supposedly FREE?

What price Google Analytics?

In the UK we have an overwhelming number of loyalty schemes. Airlines, music shops, stationers, bookstores, groceries and others are all eager to tap into their customers’ buying habits and spending patterns.

The idea behind the schemes is simple. The stores want to keep track of what their customers buy, and entice them to spend more. In return for this, they’ll offer special deals and money-saving coupons.

I personally am a member of three or four such schemes. I share my buying patterns, and am compensated accordingly. I’m not naïve enough to think that the companies give me the discounts out of love, but I do feel that I get good value for the information I give them.

If you’ve been keeping up with my various articles and talks over the years, you’ll already know that I’m forever preaching the importance of web log analysis, and generally speak out against the “free” options that come with your web host. Why? Because they’re usually poor quality, and often shockingly inaccurate. And as odd as it may sound, no information can sometimes be better than inexact information. (more…)

Randomness

Invest In Yourself

admin — Sun, 11 Nov 2007 23:43:37 +0000

I just read this post on Mike’s BANABU blog and liked it so much I felt I had to put it here for you to read. It’s got some good thought provoking information for the next time you are wondering why this industry works the way it does, and what you are doing mixed up in it all…

“I just had a talk with a very close friend of mine and he pointed something out to me…

You may not like this email but it’s something you need to hear from me…

I’ve failed you!

Yes, you read that correctly. I’ve failed you.

Let me explain how I’ve failed you and what that means exactly. I’ve taught you that it’s ok to just go through life being handed solutions.

And most importantly, I’ve trained you that it’s ok to not invest in yourself.

That may sound cooky at first but it will all be perfectly clear in a moment. (more…)
Randomness, Related Articles

There’s something missing…?

admin — Mon, 22 Oct 2007 02:04:51 +0000

If you’re like most people then despite your best efforts you’re still not hitting that magic sweet spot of 6 or 7 figures per month…the million per annum…

So why not?

I’m sure you’ve probably asked yourself that question a few times too, huh?

And you’d be hard pressed to find any one clear-cut reason that would describe the situation for everyone in this position…

But there is a solution that in my experience can put absolutely anyone that fully embraces it into hyper-drive, hyper-productivity, and excess profits.

“Come on dude, quit labouring, give it to me already!”

The solution is COLLABORATION…

The #1 reason why 90% of people operating a web marketing business are failing to meet their desired objectives is because they are acting alone and trying to do too much with too little.

Too little time, too little money, too little resources, and too little HELP!

Sure, 5 years ago it was easy to generate 6 or 7 figure businesses operating as a one-man show. With adWords and adsense anyone with a bit of know how could hit the sweet spot…Hell, I know plenty who make a killing and still do to this day.

But today as in, October 2007, the landscape is a hell of a lot tougher and you gotta have a well laid out stable of resources and time at your disposal if you want to step up your game and step up a rung on the income ladder.

You really need to find a team, with talent and skills that will compliment your own and you gotta share the workload and the pie too…

Agreed?

Unless you’re completely antisocial or already have a network to collaborate with then I’m pretty certain you’re asking yourself how to go about finding the best people for your team…

And I’d be lying if I started to tell you that it’s easy to find the right people. Hell, I’ve jumped aboard planes and flown halfway across the world in search of the right people for teams I’ve set up over the years.

Attending seminars is hands down the preferred route, as long as you go there and throw your hand about the place then chances are you’ll meet some like minded people, you really cant beat the face to face thing when it comes to meeting your new team players.

Creating a New Product: A 9 Step ‘How To’

admin — Fri, 05 Oct 2007 01:16:19 +0000

So now that we’ve established how important it is to make use of outsourcing let’s look at how easy the product creation process is.

Obviously, if you don’t have your own product then you can’t leverage the power of amassing your own Affiliate network.

Obviously, if you don’t have your own information product, you’re never going to make any mammoth sales. But it’s difficult for the majority of people to get over this hurdle and actually create their own product.

I wasn’t shocked to discover why most people fail in this lucrative market.

(more…)

Power Profit Plans, Related Articles

The New Name: Referral Marketing - I

admin — Fri, 05 Oct 2007 00:53:59 +0000

“Get Paid for Your Opinion = Referral Marketing”

The New Name: Referral Marketing
Filed under: Affiliate Marketing - November 26, 2006

Jim Kukral wisely noted that Affiliate Marketing has a branding problem. I’ve been saying this for years. He asked for a new name, and I’m here to provide one. Referral Marketing. (more…)

Book Excerpts, Related Articles

Revealed: Spy Tools - I

admin — Thu, 04 Oct 2007 23:45:05 +0000

13 - Covert Intelligence & Market Surveillance
20 February 2007
03:15

“Know the enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy, but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and yourself, you are certain in every battle to be in peril…” — Sun Tzu

What If You Could Get A List Of Your Competitors Keywords

What if you could get a list of every word your competitor has been bidding on? How much would that be worth to you?

Reconnaissance Missions

1. Become an Affiliate and start marketing THEIR product - this gives you (see X’s comments below)

SPY ON CJ

There are other programs on the market that do
this and more - though the price here is
reasonable.

Check out Dr. Wilson’s paid report - excellent -
on the subject of “Bid Management Software”.

http://www.wilsonweb.com/ebooks/bidmanage.htm

Pasted from

(more…)

PPC Tools & Resources

Protected: Covert Cookies: They Won’t Know What Hit ‘Em - I

admin — Thu, 04 Oct 2007 23:21:52 +0000

Black Hat Voodoo

Protected: Impliment the Covert Cookie with these Tricky Tactics - II

admin — Thu, 04 Oct 2007 22:33:06 +0000

Black Hat Voodoo, Related Articles, Tactics

Protected: Covert Cookie Alternatives: Sister Tactics to the CC - III

admin — Thu, 04 Oct 2007 20:51:30 +0000

Black Hat Voodoo, Related Articles

Andre’s Views on Tracking - I

admin — Thu, 04 Oct 2007 12:45:57 +0000

Andre on Tracking

Borrowed from:

http://www.andrechaperon.com/2006/12/testing-and-tracking/

Step 5 Testing & Tracking »

Testing & Tracking
A few weeks ago ClickBank tracking was finally made available to the community… and about bloody time too!
I’m about to show you how I integrate ClickBank tracking, from AdWords, to my landing pages, to my autoresponder, and finally through to my ClickBank reporting.
I was going to keep how I go about implementing AdWords to ClickBank tracking a secret. I’ve never heard anyone else speak about this before, either. But it’s Christmas, right?
So hand on because this ride may get bumpy… (more…)

Cunning Tips & Tricks, PPC Tools & Resources, Related Articles

Andre’s Views on Tracking: Getting Organized - II

admin — Thu, 04 Oct 2007 11:14:26 +0000

Become so organized it disgusts people. You’ll never achieve perfection, but you’ll be far better off than your peers who spend two weeks every year looking for things they misplaced. If you aren’t chronically well-organized, punctual, and dependable, rest assured you’re competing with someone who is.

Pasted from
Clean desk, clear mind and all that stuff…

Getting organized - hah - now that’s something I shouldn’t really be preaching about since my own organization skills leave a lot to be desired. Let’s be kind and just say that I live in a state of organized chaos. I can find everything fine but people around me have no clue what’s going on and that can be troublesome, especially so when I bring in new people. It makes the learning curve much extended. (more…)

PPC Tools & Resources

The Black Cloak Blueprint

admin — Wed, 03 Oct 2007 20:16:07 +0000

The Black Cloak is a collection of all the best Tips, Tricks, Tactics, Strategies, Methods, Tools, Profit Plans, and WINNING MINDSET’s all gathered together for the first time into one place where we’ve made it easy to digest, understand and assimilate into your businesses PPC operations. And we are going to be releasing some review copies for the “Dark Hat” version of the Black Cloak Blueprint.

We propose to give reviewers the chance to enter the inner circle of a product that will be constantly evolving and morphing for a long time to come.

If you’re simply interested in some excellent and extremely discounted information all you have to do is drop us a, REVIEW, TESTIMONIAL, or bit of FEEDBACK

And we will hook you up with:

* Affiliates status for the Pre Launch
* 75% Reduction in product price
* Link to your site (with a Testimonial - if selected)

*Access to the most up-to-date, advanced & valuable PPC
methods & tactics
* Access to a bomber Covert Cookie tool
* BONUS - Free copy of PPC Tools Special Report

But…

If you are interested in the Big Picture and making yourself a part of an evolving entity in Internet Marketing then this is the bit you’re interested in.

The manuscript is not fully complete, nor will its nature ever allow it to be “finished” in the traditional sense. Never-the-less I’m confident you’ll agree that what’s being shared thus far is an insidiously clever route to becoming a Master PPC Affiliate. As more experts (perhaps yourself) offer feedback, ideas, tactics and contribute to the document(s) and tools it will of course become more all encompassing, yet fully comprehensive enough become its own driving force.

And by getting in early you secure yourself a position to be first in the know for new information entering the Black Cloak Blueprint

Become a member of the Black Cloak PPC Elite for FREE?

Send in your feedback in the form of an informative & honest review and become a CONTRIBUTOR then we’ll issue you a full refund plus a cut of the profits too.

For more information about CONTRIBUTOR status go to the sales page at www.blackcloakppc.com and click the SUBSCRIBE NOW link

Seriously: If you want great information, buy this book for full price, make a bunch of extra cash, and be done with it.

But if you want to really benefit from it, don’t pay for it…become a part of it…

However, Tread carefully if you are…
* Too cautious to walk the walk (this is a serious black hat to wear)
* Too righteous (to destroy competition)

And if you think you know it all already…
-What are you doing here then?
-Researching competing products? Good, that’s what I do too, it’s the only way to stay ahead in this game. So get in contact

our mission, Uncategorized

Squeeze Pages: How To Get The Opt-ins In! - I

admin — Mon, 01 Oct 2007 14:10:46 +0000

I’ve used this system to act as the front end engine for entire niches.

By taking the visitor through a series of questions it personalizes the experience and they believe the solution offered up is gonna be far more suitable.Squeeze More Profits from Your Squeeze Pages

Visitors Vs. Sales

A person happens onto your site generally because they are looking for a solution to a problem. That solution could be a product or a service. Internet marketing studies show that 7 out of 10 visitors to an e-commerce site are ready to buy. But most sites rarely can close the sale for just 1 out of 10 visitors. In fact the figure is more like only 1 sale in 100.

Think about that for a moment.

People are visiting your site on purpose! No matter how they have come to your site, they are there for a reason. That is the key. Since they believe you have what they are looking for — you have captured a receptive audience.

For this one specific moment, you have a potential customer at your site, reading your copy, debating if they should read on or move on. You will only have one chance at this person. Will this be another lost sale, or one that you will see on your bank deposit statement?

It now comes down to your sales letter and your Sales Process….

(more…)

Squeeze Pages: One Thing to Remember - II

admin — Mon, 01 Oct 2007 06:53:32 +0000

Always keep “The One Thing” in mind - don’t try to sell a product AND gain a subscriber; do one or the other, only.

I have always likened an affiliate review - or the job of an affiliate - as telling a friend about a

movie.

You tell the good - you tell the not so good - you tell what you thought about it. That’s it - you’re not trying to sell the friend on a movie - you aren’t sitting there with tickets, saying “I have two tickets to sell you - let me tell you how great it is . . .”

that’s for reviews . . .

For a name squeeze, I like to offer free lessons - in the future I think I’ll be doing more things that appear like - I really hate to say this - Mike Filsaime’s Outsource Secrets type sites. It looks

great - it looks like he’s really giving something of good value.

Now, I’ve also found the best success with keeping everything above the fold - no down screen scrolling on a squeeze page. It should be quick, no-nonsense, and to the point.

Bidding Strategy, Lists, Stealth Strategies, Strategies

Protected: Ninja Black Belt Tips a la Perry Marshall

admin — Sat, 29 Sep 2007 17:23:55 +0000

Cunning Tips & Devilish Tricks, Cunning Tips & Tricks

Protected: Mining Datafeeds: Jeff Johnson’s Keyword Tool

admin — Sat, 29 Sep 2007 17:12:33 +0000

PPC Tools & Resources, TO

It Takes Money to Make Money: Get that Bank Roll!

admin — Sat, 29 Sep 2007 17:05:53 +0000

Getting the Money to Make Money

- Become a PPC Specialist is your own area or niche

So maybe you’re not yet experiencing an abundance of success and you may be in a position where you need to find some “spare cash” to invest in your new business, right?

So where do you get the cash to make some cash?

Well that’s easy enough if you’re willing to pimp your skills as a PPC ‘expert’…

o SELL YOUR SKILLS ‘LOCALLY’ AS A PPC EXPERT

o Or decide on a few related and well defined niches to concentrate your efforts on and then record your results and sell your skills to businesses that would like to buy traffic in this niche. If you’ve done any work or research in this field already, maybe you’ve only invested a small amount of time, money, and effort into doing the PPC thing so far – but you have a valuable resource at your fingertips. (more…)

Power Profit Plans

It Takes Money to Make Money: An Idea for Getting Started

admin — Sat, 29 Sep 2007 16:57:35 +0000

Become a PPC Specialist in your own area or niche. A nicely laid out site to ‘mimic’ is http://sms.idearcmedia.com/sem/

Another good example is this: AdwordsAdvantage.com19 year old kid recommended by Steven Pierce (more…)

Cunning Tips & Devilish Tricks, Cunning Tips & Tricks

Protected: Sleeping With the Enemy: Become an Insider - I

admin — Sat, 29 Sep 2007 16:31:00 +0000

Cunning Tips & Devilish Tricks, Cunning Tips & Tricks, JV

Protected: Sleeping With the Enemy: Proof You Can Do this JV Thing - II

admin — Sat, 29 Sep 2007 16:28:30 +0000

Cunning Tips & Devilish Tricks, Cunning Tips & Tricks, JV

Protected: Struggling Affiliate Programs: How to Find Them - II

admin — Sat, 29 Sep 2007 16:24:03 +0000

Cunning Tips & Devilish Tricks, Cunning Tips & Tricks, JV

LTV: Residual Income vs. Linear Income - II

admin — Sat, 29 Sep 2007 12:41:27 +0000

The Difference Between Linear Income and Residual Income

More then 90% of people around the world are accustomed to the source of income known as Linear Income: trading time for money. For that reason most people are not financially independent. Linear Income, also known as work income, means you receive a paycheck based on how much work you do. You need to put in certain number of hours every week. When you stop working, your income stops. Linear Income requires continued work.

Residual Income is different. It is the most powerful and profitable source of income. Residual Income is the income of the rich. It is a source of income that keeps coming in on a regular basis, from work you do once - meaning even when you are not working. Residual Income is not about “get rich quick” - the principal very much misunderstood by many people. It requires effort, determination, especially in the beginning… and some time for the magic to start working.

The Mathematics of Linear Income

There is nothing wrong with having a Linear Income. It is considered to be an honourable form of earning a living. Some people can earn good money. Hourly wages can run from a few dollars to hundreds of dollars an hour. However, Linear Income is limited to the number of hours worked and only provides an income when you work. In other words, when you stop work, it stops.

Linear Income wages for most people in the West are being driven down as companies in Europe and North America keep wages low to compete with economies like China and India. Furthermore, fat-cat managers are increasingly choose to award themselves increasingly large salaries while slashing those of people lower down the ladder. (According to Business Week, in 1980, executives earned 42 times as much as the average American worker.

By 2000, however, American CEOs were earning 531 times the average worker’s salary.) So while Linear Income may be the manner in which most people earn their pay cheques, it is also the main reason so many of us will not be able to afford to retire until we are at least seventy.
According to a recent American survey, retirement incomes of workers in every age group will fall far below their expectations. Workplace Pulse estimated workers who are 60 and plan to retire at 65 would need US $453,324 in total savings, including Social Security, to receive an annual retirement income of $26,256. A worker who is now 30 would need $1,545,972 at age 65 to meet the same expectations.

The report said 30 year-old workers would need to save $2,823 each month to achieve the same retirement income of $28,256. At the same time, a 60 year-old worker with $160,000 already saved would need to put away an additional $2,525 a month to retire at 65 on a $28,256 yearly income. But the survey found the average worker aged 45 to 64 is saving only $2,129 a year!
The Only Solution for Most People

More and more people are turning to something called time leveraging to create long term Residual Income. With time leveraging, there is no hourly limit placed on your worth and money continues to come to you whether you work or not. The difference between Linear Income and Residual Income is that with Residual Income, your productive time is leveraged. That is, your time spent at work becomes increasingly worth more and more. Unlike fixed-salary employment, leveraged income has no upper limit.

Of the over 6,000,000 millionaires in the USA today, 20% who have reached affluence in the past two years have done so by leveraging their time… and they did it using something called referral marketing. It is no wonder that the likes of Anthony Robbins, Donald Trump and Robert Kiyosaki are such passionate advocates of referral marketing and developing residual income streams. As the latter says: “The richest people in the world build networks, everyone else looks for work.”

Most common sources of Residual Income:

Inventors, authors, songwriters, and visual artists get royalties from their creations.
You earn interest on your savings account or certificate of deposit at your bank. That’s as long as you keep the money in the bank. AT 3.5% annual percentage yield, you need to have $340,000 in your savings account to earn $1,000 per month.
Real estate is proven way to earn good income but it requires special expertise and a great deal of money nowadays. You need to be a real estate owner to earn Residual Income through rent. It requires continuous work to generate income.
Investing in stocks, bonds, venture capital, and mutual funds can be profitable, but again, they require specific knowledge and substantial capital to create enough income to live on.
Residual Income business opportunities. Your earning potential is unlimited. It is the best retirement insurance - and the only method for most people.

Referral, or network, marketing is not a business but a way of doing business. Instead of paying astronomical sums to advertising agencies to market a product or service, an ever-increasing number of companies prefer to pay consumers to spread the word. An example of a company that operates in this way is Cognigen. With over 300,000 agents since 1992, Cognigen is arguably the most successful referral marketing business opportunity in the world.

Referring is nothing more than doing what already comes naturally… it’s people sharing with people. When you tell a mate about a great movie you have watched you are engaging in a form of referral marketing, even though you didn’t know about it and didn’t get paid for it. Referral marketing is about sharing information and making each other’s lives better.

Income is generated when referred customers purchase products or services. Income grows exponentially when the people we refer, refer others, who refer others, etc., etc. In other words, as the number of referred people increases (either by us or by those we referred), so does our income.
What makes this all the more exciting is the snowball effect. That’s the inherent power of time leveraging built into referral marketing. Success does not depend on personally referring large numbers of people, but rather in referring and teaching referral marketing principles to only a small number of people who then go on to do the work for you… an easy and enjoyable task for almost anyone.

To better understand how time leveraging works in referral marketing, consider this: what would you rather have one million dollars or a penny that doubles every day for a month? If you chose the penny, you would have $5,368,709.12 in 30 days!

Herein lies the power of leveraging time when coupled with referral marketing. This is why referral marketing, when coupled with a dynamic company, is rapidly becoming the business of choice for so many people around the world.

Find out more about Cognigen’s free Residual Income home business opportunity.
affiliate

Another residual income affiliate program is EasyFlirt Dating.

affiliate programs, Power Profit Plans, Related Articles

LTV: “Recurring Subscriptions Rock” by ShoeMoney - III

admin — Sat, 29 Sep 2007 12:37:23 +0000

How to Make Passive Income with Affiliate Programs and Joint Ventures

The secret to hands off passive income is based on recurring sales like subscription products and can make you a lot over time with little effort. When you sell recurring billed products you can earn
money in addition to just the original transaction increasing your return on effort. I’ll show you how!

The best kinds of affiliate program product sales involve recurring commissions, which means once you make a sale you continue to earn commissions month after month without any further work. That’s
passive income!

My favorite form of revenue is recurring subscription revenue. Why?

Passive income - This means you can be sitting on a beach or sleeping and your income stream does not change. (more…)
affiliate programs, Power Profit Plans, Related Articles

What’s so Good About LTV (Long Term Value) - I

admin — Sat, 29 Sep 2007 12:34:34 +0000

What is the Long Term Value (LTV)?

Buy low, and then sell it for higher. That’s the name of game in this or any other business. And billionaires are made with that simple premise.

“The only thing that paying for traffic really guarantees is … that you’ll be spending money! It’s all about getting the CONVERSIONS! “You want to spend as little of your money as necessary, while making as much as possible in return.” ——-X———

Before we jump into mapping out the way to grab the bull by the horns and begin talking about monopolizing the adWords PPC platform, it’s important that we first go over a basic in marketing that, in my experience, about 90% of PPC advertisers are forgetting about.

“In business one of the most expensive things you do on a day to day basis is acquire a new customer”

And knowing what their lifetime value (LTV) to you is expected to be will dictate how much you can offer to pay upfront for their custom. On the other hand, how much you can afford to pay will be down to your cash flow and cash cycles.

The lifetime value of a new client is almost always worth losing money to acquire, provided you’ve got a backend in place to maximize the revenue generated from that customer. Every successful business knows this as a basic rule, yet it’s something that few Affiliate Marketers are really looking at when paying for PPC traffic. Most are still stuck in the ‘Google Cash’ flipping clicks mindset…

Too many people…

When you pay for PPC traffic you are in effect purchasing warm, targeted and potentially responsive leads. How much you should be paying for these is entirely dependant on their value to you.

The cost that you should be willing to pay for these is intrinsically linked to the overall value of this lead to you.

The auction process of adCenter or Adwords will dictate the end price that these keywords are available to you at, for the different positions (1,2,3,4,etc), but the value is something you’ve got to have worked out for yourself.

“I take ideas and give them power adding what nobody else is doing: Things that save time, make more money or help people to better understand are all great for marketing.”

Lifetime value is simply the value to your business over a customer’s “lifetime” with you. How much $$$ do you make from your customers over time?

I’ll put it in perspective:

To most, profitable means spending $x to make $x+ on the first sale.
If they spent $100 and want to make 50% then the customer would need to be bringing in $150.

If they spent $1 per click and normally acquired 1 new customer per 100 clicks and they want to make 50% then the customer would need to be bringing in $150, leaving them with $50 profit out of their $100 spend.

Many have been able to operate like this up to recently but since things have started changing in the PPC market they find they are no longer able - at least consistently - to get that immediate return.

So first sit down and start analyzing the sales data and determine what the lifetime value of a customer acquired via PPC is to you.

Here’s a recent example (figures rounded):

o I have a campaign where each click is costing me about $8.
o So 100 clicks costs me $800
o My profit per sale is $40
o So to breakeven I need 20 sales or a 20% conversion rate but in this market I’m only getting 5% and so I’m losing money and to the tune of $600 for every 5 customers I bring in. That means my cost to acquire each customer is a considerable $120.

Stupid huh?

On the face of it you could be forgiven for saying so and this is exactly where most come at it from when bidding on PPC traffic.

But I’m anything but stupid, don’t forget I’m a PPC Ninja. And I also know that the average customer acquired through PPC in this niche goes on to make additional purchases and over a 12 month period I can expect them to make 4.3 in total. This is market knowledge I’ve learned from last year and because of this I can afford to bid even higher to acquire new customers.

In fact I could afford to bid up to $65 for each new customer before it would start to look unprofitable and I’d be feeling too much heat for this kitchen.

100 clicks X $65 = $6,500
@5% = 5 customers = $6,500 (see below)

Assuming last years results are mirrored in this year then I know that “on average” each customer will go through a sales funnel that exposes them to a number of additional opportunities to do business with me and my profits range from $50 on the first offer, then $300 for the second, $85 for the third, $820 on the fourth, the fifth is $150, the sixth is $970, etc, etc…

If they go for 6 additional purchases then I could expect $2,375 in total as the average worth of each new customer, and many do go this far too. In fact, I’ve just added a new offer that earns me $10k per sale and it’s already brought in 6 new conversions.

But overall it averages out at 4.3 in total and that’s a gross worth of about $1,300

So not only is PPC marketing profitable, it’s more profitable than often given credit for in much of what’s touted in other PPC manuals where the focus always seems to be on the initial sale.

What’s a customer worth to you? That information can change the way you play in the PPC arena.

The importance of visitor value and how you can use that metric to get rich online. The trick is to increase your visitor value first, AND ONLY AFTER YOU’VE DONE THAT, focus on increasing your traffic. Why do we do it in reverse? Because that way you won’t waste traffic when it does come… you’ll get more return from each visitor when your traffic explodes.Quote from

Lifetime value is important. It’s a also a huge challenge to get someone to track this correctly.

Also, don’t forget about other ways to monetize that customer.

1. Follow up emails with related offers (inhouse, affiliate, or otherwise)

2. Renting the list to select ‘partners’

3. Highly targeted co-reg offers

Getting people to put the systems in place to track LTV can be difficult.

The lifetime value of a client is almost always worth losing money on. The auto industry frequently lose money on a deal because they know they would get friends, family and then that customer back again at a later date.

What every Top Bidder knows that you don’t?

The Great Epiphany:

… They are making money!

OK now that we’ve cleared the deck on this it’s time to discuss how to get this type of information if you aren’t already active in a market.

That’s where it’s time to embrace the power of Affiliate Marketing.

But perhaps you’ve only ever operated in this from the perspective of an Affiliate and have no experience of being the Merchant?

affiliate programs, Related Articles, Tactics, Top Tactics

Protected: Affiliate Programs: Discover the Golden Opportunities - I

admin — Sat, 29 Sep 2007 03:20:52 +0000

affiliate, Book Excerpts, Tactics, Top Tactics

Protected: Affiliate Programs: What to Look For - III

admin — Sat, 29 Sep 2007 02:31:22 +0000

affiliate programs, Related Articles, Stealth Strategies, Strategies

Keywords: The Rich Jerk’s Trademark Tactics - IV

admin — Sat, 29 Sep 2007 02:28:14 +0000

The Rich Jerk recently revealed results from his Adwords account and from the Top 29 performing keywords used to promote “The Rich Jerk” (and there were thousands in the list) you can see just how much the Trademark name accounts for. Analysis shows that:

o The 5 variations of “rich jerk” accounted for almost a third of sales (29.7%) with a CTR averaging 13%.

o The top performing keyword which accounted for 1/5th of sales was “rich jerk”. No surprise there then… (more…)

Tactics, Trademarks