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Internet Marketing…Getting Her Knickers Out of a Knot
By admin | January 10, 2008 | Popularity: 44% | 310 Views
For this post I have relied heavily a little known copywriter by the name of Michel Fortin 
Anyone can see that Internet marketing is changing drastically. As markets continue to expand exponentially, Google continues it’s bid for world domination, and competition in the IM sector becomes even more fierce and dirty, many people have begun to take on a doomsday outlook.
More Internet marketers than ever are trying to break into the boss-less industry and “live the dream” so to speak, and more people than ever are failing…But is internet marketing really doomed to become a writhing stew of drowning bodies, and a forum fueled, detached exchange of virtual road rage. Are we all going to start pointing fingers and busting out the ‘angry smiley’ 
?
Or are we simply going through a readjustment phase?
Michel Fortin weighs in:
“Internet marketing is correcting itself.
When the stock market tumbles, short of a full-on crash, they call it a “correction.” Sometimes it happens precipitously. Other times, it takes place over a period of time.
Likewise, I believe that Internet marketing, right now, is going through a similar correction. It may not be as precipitous as the stock market, but it’s indeed quite significant.
To explain what I mean, let me back up a bit.
If you’ve read Geoffrey Moore’s “Crossing The Chasm,” then you understand the product adoption curve. (In marketing and academic circles, they call it the “Diffusion Process.”)
In plain English, it means that new markets go through a certain adoption process that looks very much like a bell curve.
At first, new products are consumed by the innovators and early adopters (i.e., niche and early markets). They’re the type of people who buy new things the moment they come out.
Then, they are consumed by the majority (i.e., mainstream markets, at the top of the bell curve, where products get widely adopted by the majority of people).
Finally, the laggards make up the late markets. They usually wait until everyone else has tried the products, which are no longer new.
According to Moore, between the niches and the mainstream, there’s a gap. A chasm, as he calls it, especially with technology. It’s where things seem to slow down once a product has saturated the early markets.
But then, after a while, something happens.
The product, if and when it crosses the chasm, enters the mainstream (often called the “middle” or just the “majority”), and becomes widespread.
This is where the bulk of the market lies (about 68% of the market pie, according to studies). And often, it happens fast. Very fast. (For example, Moore’s follow-up book, “Inside the Tornado,” explains this in detail.)
What does this mean in terms of Internet marketing?
It means that the geeks (e.g., the risk-takers, innovators, Internet enthusiasts, and the like) are the first ones to penetrate the Internet market. They set many precedents that shape the way we do business online, whether it’s through a new method, software, business model, or teaching.
(That’s why we often call them “gurus.”)
We’ve seen this happen. Top marketers have entered the market, sold many a product, and made massive amounts of money. But now, things are starting to change. We’re hitting — if not crossing — the chasm.
One obvious piece of evidence is the recent flurry of “death of” reports. Whether they’re meant to promote something or not is a moot point…
Bottom line, these shifts represent not only a major correction affecting the world of Internet marketing, but also show the three major markets to watch out for in the coming year:
- The newbie market;
- The offline market;
- The Asian market.
And that’s my prediction for the new year and beyond. Watch out for these markets. Enter them. Serve them. Or get out of the way.”
You can read the rest of Michael’s blog post here:
http://www.michelfortin.com/three-hot-trends-to-watch-out-for/#more-465
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Creating a New Product: A 9 Step ‘How To’
By admin | October 5, 2007 | Popularity: 59% | 525 Views
So now that we’ve established how important it is to make use of outsourcing let’s look at how easy the product creation process is.
Obviously, if you don’t have your own product then you can’t leverage the power of amassing your own Affiliate network.
Obviously, if you don’t have your own information product, you’re never going to make any mammoth sales. But it’s difficult for the majority of people to get over this hurdle and actually create their own product.
I wasn’t shocked to discover why most people fail in this lucrative market.
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It Takes Money to Make Money: Get that Bank Roll!
By admin | September 29, 2007 | Popularity: 77% | 732 Views
Getting the Money to Make Money
- Become a PPC Specialist is your own area or niche
So maybe you’re not yet experiencing an abundance of success and you may be in a position where you need to find some “spare cash” to invest in your new business, right?
So where do you get the cash to make some cash?
Well that’s easy enough if you’re willing to pimp your skills as a PPC ‘expert’…
o SELL YOUR SKILLS ‘LOCALLY’ AS A PPC EXPERT
o Or decide on a few related and well defined niches to concentrate your efforts on and then record your results and sell your skills to businesses that would like to buy traffic in this niche. If you’ve done any work or research in this field already, maybe you’ve only invested a small amount of time, money, and effort into doing the PPC thing so far – but you have a valuable resource at your fingertips. Read the rest of this entry »
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LTV: Residual Income vs. Linear Income - II
By admin | September 29, 2007 | Popularity: 63% | 374 Views
The Difference Between Linear Income and Residual Income
More then 90% of people around the world are accustomed to the source of income known as Linear Income: trading time for money. For that reason most people are not financially independent. Linear Income, also known as work income, means you receive a paycheck based on how much work you do. You need to put in certain number of hours every week. When you stop working, your income stops. Linear Income requires continued work.
Residual Income is different. It is the most powerful and profitable source of income. Residual Income is the income of the rich. It is a source of income that keeps coming in on a regular basis, from work you do once - meaning even when you are not working. Residual Income is not about “get rich quick” - the principal very much misunderstood by many people. It requires effort, determination, especially in the beginning… and some time for the magic to start working.
The Mathematics of Linear Income
There is nothing wrong with having a Linear Income. It is considered to be an honourable form of earning a living. Some people can earn good money. Hourly wages can run from a few dollars to hundreds of dollars an hour. However, Linear Income is limited to the number of hours worked and only provides an income when you work. In other words, when you stop work, it stops.
Linear Income wages for most people in the West are being driven down as companies in Europe and North America keep wages low to compete with economies like China and India. Furthermore, fat-cat managers are increasingly choose to award themselves increasingly large salaries while slashing those of people lower down the ladder. (According to Business Week, in 1980, executives earned 42 times as much as the average American worker.
By 2000, however, American CEOs were earning 531 times the average worker’s salary.) So while Linear Income may be the manner in which most people earn their pay cheques, it is also the main reason so many of us will not be able to afford to retire until we are at least seventy.
According to a recent American survey, retirement incomes of workers in every age group will fall far below their expectations. Workplace Pulse estimated workers who are 60 and plan to retire at 65 would need US $453,324 in total savings, including Social Security, to receive an annual retirement income of $26,256. A worker who is now 30 would need $1,545,972 at age 65 to meet the same expectations.
The report said 30 year-old workers would need to save $2,823 each month to achieve the same retirement income of $28,256. At the same time, a 60 year-old worker with $160,000 already saved would need to put away an additional $2,525 a month to retire at 65 on a $28,256 yearly income. But the survey found the average worker aged 45 to 64 is saving only $2,129 a year!
The Only Solution for Most People
More and more people are turning to something called time leveraging to create long term Residual Income. With time leveraging, there is no hourly limit placed on your worth and money continues to come to you whether you work or not. The difference between Linear Income and Residual Income is that with Residual Income, your productive time is leveraged. That is, your time spent at work becomes increasingly worth more and more. Unlike fixed-salary employment, leveraged income has no upper limit.
Of the over 6,000,000 millionaires in the USA today, 20% who have reached affluence in the past two years have done so by leveraging their time… and they did it using something called referral marketing. It is no wonder that the likes of Anthony Robbins, Donald Trump and Robert Kiyosaki are such passionate advocates of referral marketing and developing residual income streams. As the latter says: “The richest people in the world build networks, everyone else looks for work.”
Most common sources of Residual Income:
- Inventors, authors, songwriters, and visual artists get royalties from their creations.
- You earn interest on your savings account or certificate of deposit at your bank. That’s as long as you keep the money in the bank. AT 3.5% annual percentage yield, you need to have $340,000 in your savings account to earn $1,000 per month.
- Real estate is proven way to earn good income but it requires special expertise and a great deal of money nowadays. You need to be a real estate owner to earn Residual Income through rent. It requires continuous work to generate income.
- Investing in stocks, bonds, venture capital, and mutual funds can be profitable, but again, they require specific knowledge and substantial capital to create enough income to live on.
- Residual Income business opportunities. Your earning potential is unlimited. It is the best retirement insurance - and the only method for most people.
Referral, or network, marketing is not a business but a way of doing business. Instead of paying astronomical sums to advertising agencies to market a product or service, an ever-increasing number of companies prefer to pay consumers to spread the word. An example of a company that operates in this way is Cognigen. With over 300,000 agents since 1992, Cognigen is arguably the most successful referral marketing business opportunity in the world.
Referring is nothing more than doing what already comes naturally… it’s people sharing with people. When you tell a mate about a great movie you have watched you are engaging in a form of referral marketing, even though you didn’t know about it and didn’t get paid for it. Referral marketing is about sharing information and making each other’s lives better.
Income is generated when referred customers purchase products or services. Income grows exponentially when the people we refer, refer others, who refer others, etc., etc. In other words, as the number of referred people increases (either by us or by those we referred), so does our income.
What makes this all the more exciting is the snowball effect. That’s the inherent power of time leveraging built into referral marketing. Success does not depend on personally referring large numbers of people, but rather in referring and teaching referral marketing principles to only a small number of people who then go on to do the work for you… an easy and enjoyable task for almost anyone.
To better understand how time leveraging works in referral marketing, consider this: what would you rather have one million dollars or a penny that doubles every day for a month? If you chose the penny, you would have $5,368,709.12 in 30 days!
Herein lies the power of leveraging time when coupled with referral marketing. This is why referral marketing, when coupled with a dynamic company, is rapidly becoming the business of choice for so many people around the world.
Find out more about Cognigen’s free Residual Income home business opportunity.
Another residual income affiliate program is EasyFlirt Dating.
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LTV: “Recurring Subscriptions Rock” by ShoeMoney - III
By admin | September 29, 2007 | Popularity: 51% | 54 Views
How to Make Passive Income with Affiliate Programs and Joint Ventures
The secret to hands off passive income is based on recurring sales like subscription products and can make you a lot over time with little effort. When you sell recurring billed products you can earn
money in addition to just the original transaction increasing your return on effort. I’ll show you how!
The best kinds of affiliate program product sales involve recurring commissions, which means once you make a sale you continue to earn commissions month after month without any further work. That’s
passive income!
My favorite form of revenue is recurring subscription revenue. Why?
- Passive income - This means you can be sitting on a beach or sleeping and your income stream does not change. Read the rest of this entry »
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Keyword Testing Time: Less is More, or More is Better? - III
By admin | September 29, 2007 | Popularity: 19% | 106 Views
Trademarks & Testing Time
When starting with a new product it’s often recommended to allow for just 60-100 clicks before assessing. I think that’s too low as it doesn’t allow for a statistical deviation i.e. beginners [bad] luck, especially if something should convert at 100:1
I usually allow 500 clicks, sometimes even 1,000, if I’m really keen on the product, as campaigns can sometimes just get off to a bad start. So if budgets allow for it then it’s best to be on the safe side and not to kill a good product too soon. There’s been times where I’ve had 300 clicks with no sales and was about to pull the plug but then out of the blue 4-5 sales will register and kick my campaign back into the “expected” returns. Other products I stopped promoting and a week or two later sales can start coming through. Read the rest of this entry »
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