This is where you can get a White paper.
Sharing Age
By admin | January 12, 2008 | Popularity: 44% | 8542 Views
Every now and then mankind goes through a profound change, we call these the Ages of Man/Earth.
Now don’t worry I’m not going to go Rich Schefren on you and start into a 65 page sales pitch about how we’ve just entered into a new age, no offense Rich 
But, as a spin off on his Attention Age Doctrine, I will try to show you that right now there is a significant shift happening in the digital space that’s well worth your time to investigate.
Perhaps in time we’ll look back on this stage of the Internet’s development as the “co-operative/ co-mpetitive Age”
Dude, what are you getting at?
On paper Socialism made perfect sense. Since you operate as part of the economy, as a cog in the wheel, if you will, then you should have a stake in the ownership of that wheel. Everyone who puts into the system should in turn be entitled to a share that allows them to take back out of it too.
Problem was that in reality, it damned well sucked to live in a world run by communism (later)
But in a sense the Internet is a new world right? A world where many of us live, at least in a sense, since we spend so much time here. And in this new world it is possible to change the rules, if we wish, you know, to make the world better.
Well if you contribute to this world (by way of a blog post, a forum thread, etc) then should or could it not be possible to take a percentage share in its ownership?
Its happening, Social networking and Web 2.0 are forcing us to rethink the rules and in this new world it is becoming possible to become an owner simply by being a contributor…
Watch this space…??? Web 3.0?
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Little in Life is Truly Free…
By admin | December 23, 2007 | Popularity: 38% | 627 Views
Dave Collins shares some food for thought in this piece that really makes you think about how we pay for things that are supposedly FREE?
What price Google Analytics?
In the UK we have an overwhelming number of loyalty schemes. Airlines, music shops, stationers, bookstores, groceries and others are all eager to tap into their customers’ buying habits and spending patterns.
The idea behind the schemes is simple. The stores want to keep track of what their customers buy, and entice them to spend more. In return for this, they’ll offer special deals and money-saving coupons.
I personally am a member of three or four such schemes. I share my buying patterns, and am compensated accordingly. I’m not naïve enough to think that the companies give me the discounts out of love, but I do feel that I get good value for the information I give them.
If you’ve been keeping up with my various articles and talks over the years, you’ll already know that I’m forever preaching the importance of web log analysis, and generally speak out against the “free” options that come with your web host. Why? Because they’re usually poor quality, and often shockingly inaccurate. And as odd as it may sound, no information can sometimes be better than inexact information. Read the rest of this entry »
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Invest In Yourself
By admin | November 11, 2007 | Popularity: 50% | 1061 Views
I just read this post on Mike’s BANABU blog and liked it so much I felt I had to put it here for you to read. It’s got some good thought provoking information for the next time you are wondering why this industry works the way it does, and what you are doing mixed up in it all…
“I just had a talk with a very close friend of mine and he pointed something out to me…
You may not like this email but it’s something you need to hear from me…
I’ve failed you!
Yes, you read that correctly. I’ve failed you.
Let me explain how I’ve failed you and what that means exactly. I’ve taught you that it’s ok to just go through life being handed solutions.
And most importantly, I’ve trained you that it’s ok to not invest in yourself.
That may sound cooky at first but it will all be perfectly clear in a moment. Read the rest of this entry »
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